Observe reside protection of Day 12 of the 2024 Paris Olympics, with 21 gold medals on supply
Bow-wow-wow, yippie-yo, yippie-yay, Snoop Dogg could proceed on NBC’s Olympics protection in a giant manner.
Requested by The Athletic this week if NBC Common plans to ask Snoop to return for on-air work on the 2026 Milano-Cortina Video games and Olympics past, two key members of NBC Common’s management group answered within the affirmative.
“Snoop has performed all the pieces and past what we ever anticipated him to do right here within the Paris Video games,” NBC Sports activities president Rick Cordella mentioned. “He has been enthusiastic. He has been optimistic. I believe we’d be actually thrilled to have Snoop again in any capability he would wish to come again in.”
Cordella’s boss, Mark Lazarus, the chairman of NBCUniversal Media Group, when requested if the corporate would ask the performer to return to the Olympic household, shortly responded, “Sure.”
Snoop Dogg has been ubiquitous on NBC’s Olympic protection and at numerous Paris venues. He has develop into such part of the Olympics that BBC Information ran a headline tagging him as” America’s cheerleader on the Olympics.” The 52-year-old had a small function on the Tokyo Video games in 2021 as a part of a recap commentary present on Peacock alongside comic Kevin Hart however has exploded in Paris the place he has put himself in all types of conditions with athletes and sports activities as a roving correspondent. It’s resonated.
Watching the #ParisOlympics steeplechase received us desirous about Snoop Dogg’s unforgettable commentary. 😂
📺 NBC & Peacock pic.twitter.com/GawPPJXoDO
— NBC Sports activities (@NBCSports) August 5, 2024
“This all dates again to Tokyo in 2021. Kevin Hart and Snoop Dogg had been co-hosts of a comedy spotlight present on Peacock referred to as ‘Olympic Highlights,’ and there have been a number of clips that went viral, but in addition what stood out to me was Snoop’s ardour for the Olympics, and likewise in his personal distinctive manner his reverence for the athletes and their tales,” mentioned Molly Solomon, the chief producer and president of NBC Olympics manufacturing and the purpose one who championed Snoop’s elevated on-air visibility.
“Over the past 12 months and a half, we received along with Snoop and actually brainstormed what this function might be. I referred to as him an Ambassador of Happiness. When you watch his content material, everyone needs to fulfill Snoop, take a selfie with Snoop and simply be round Snoop. We’ve been pleasantly stunned by his recognition, however you by no means ever underestimate Snoop Dogg. He’s this excellent mixture of swagger and positivity and simply the charisma and vibes are so constructive. He’s received this curiosity concerning the Olympics that’s simple.”
Mentioned Snoop to The Related Press this week: “This chance was nothing however an opportunity for me to point out the world what it’s presupposed to appear to be whenever you put the fitting individual in the fitting atmosphere.”
#FollowTheDogg Snoop n Phelps!! Tune in tonite 😁😆🔥💪🏿 🏊🏽♂️ 8/7c on @nbc & @peacock pic.twitter.com/6EuMHgVjBR
— Snoop Dogg (@SnoopDogg) July 30, 2024
The performer has been a part of an Olympics that has been wildly profitable for NBC Common up to now. By way of the primary full 11 days of the Video games, NBCUniversal mentioned it had a complete viewers supply common of 32.6 million viewers throughout the mixed reside Paris prime time (2-5 p.m. ET) and U.S. prime time (8-11 p.m. ET/PT).
“We decide success right here initially by having a product that’s interesting to audiences in that they arrive to in giant numbers — and that’s clearly occurring within the Olympics,” Lazarus mentioned. “The previous few haven’t been as giant as we had thought they might be. These Video games are exceeding all of our expectations.”
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(Picture: Tom Weller / VOIGT / GettyImages)
