The corporate was acquired by the French physique care retailer L’Occitane in 2021, and its gross sales are anticipated to achieve $1 billion this fiscal 12 months, in accordance with The Enterprise of Trend. A number of Sol de Janeiro merchandise, together with Brazilian Bum Bum Cream, are listed as finest sellers on Sephora’s web site.
Sol de Janeiro has constructed on the cream’s recognition by releasing extra merchandise with candy scents and shiny, cheerful visible profiles. It sells a dragon-fruit-scented pink tub of “Elasti-Cream” and a collection of pastel perfume sprays. A brand new, limited-edition Brazilian Bum Bum Cream comes with a pack of stickers formed like bananas, coconuts and hot-air balloons.
Rachel Azzolini, 29, who lives in Louisville, Ky., mentioned that the intense packaging and fruity scents have been what drew her 5-year-old daughter to Sol de Janeiro’s merchandise. She mentioned she was involved when a Sephora worker gave her daughter a miniature pattern of the Sol de Janeiro Elasti-Cream, which says it’s “retinol-mimicking” on its packaging.
“I assumed, I don’t need my 5-year-old utilizing retinol,” she mentioned.
Ms. Azzolini allowed her daughter to make use of the cream as soon as she found that it didn’t really comprise retinol, a vitamin A by-product that may be irritating, particularly to youthful pores and skin. She tries to keep away from harsh elements, however in any other case mentioned she was comfortable to assist her daughter’s curiosity in skincare, regardless of the unfavourable feedback she typically sees about “Sephora youngsters” on social media.
“It’s not that severe,” she mentioned. “They’re simply making an attempt to have enjoyable.”
She lately purchased her daughter a travel-size set of Sol de Janeiro lotions that features Brazilian Bum Bum Cream. She mentioned she was not fearful about her daughter participating with the product’s language about firming and tightening. “She doesn’t even take into consideration that stuff or comprehend that but,” Ms. Azzolini mentioned.
Nonetheless, the product seems to suit right into a pattern of younger folks fretting about their appearances earlier and earlier, mentioned Charlotte H. Markey, a professor of psychology at Rutgers College and the writer of a coming e book on adolescents’ physique picture.
